A Happy Medium Between High-Commission Professionals and Bootstrap DIY
In the SF Chronicle column known as “Surreal Estate”, on 7/22/07(http://sfgate.com/cgi-bin/article.cgi?f=/g/a/2007/07/20/carollloyd.DTL)
the author, Carol Lloyd, asked the very important question: “But can’t there be a happy medium between high-commission professionals and bootstrap DIY?”
Then she cites:
“Next week: Red Fin, FSBO.com, and Help U Sell: The changing terrain of minimum service agents and customer rebates.”
The happy medium she seeks is NOT The Redfin, FSBO.com or Help U Sell models. These require a great deal of involvement from the seller (i.e. holding their own open houses), or in Help U Sell’s case, only saving a seller money if the property stays off the MLS, thus greatly limiting its exposure. If paying a traditional realtor 6% is one extreme, then these models are only a step above the other extreme, total do-it-yourself.
The true middle ground is offered by a company such as mine: Realty Advocates. Based in Oakland, but servicing most of the East Bay and San Francisco, we offer a genuine middle ground between the 6%ers and the DIY. We provide the highest degree of service and professionalism while simply charging less in commissions (typically 3.5%-4.5%) Ours is a 21 year track record of success.
Brett Weinstein








