The slogan of Pacific Union GMAC Real Estate reads “Service you Deserve”. I can’t help but wonder how this works with clients that have low self esteem, or even self loathing. These people have a day-to-day belief that they don’t deserve anything good. Or how about the criminal or sociopath that likes himself just fine but is really evil. He might deserve to be hung from a tree. So if these folks go to Pacific Union, will they live up to their slogan?

Brett Weinstein

In the October 2007 edition of Realtor Magazine, published by the National Association of Realtors®, the trade organization to which most real estate people belong, there is a section called “Cool Tools.” This is what is promoted as a “cool tool”:

Thriving Office

“When customers call, have your home office project the image of an established, successful company that is bustling with activity. Play the Thriving Office CD in the background to bring the sounds of an office to your home. The CD features two 39-minute tracks, “Busy” and “Very Busy,” and contains such sounds as ringing phones, typing keyboards, and mumbling voices. $12.95”

Isn’t this great. The group responsible for instilling the “Realtor Code of Ethics” to its 1,366,869 members is endorsing fraud. Brett Weinstein